Short Learning Program

Digital Marketing: Crafting a Winning Strategy

About This Course

Digital marketing, like every other industry, continues to evolve with the invention of new technologies. With more consumers available on digital platforms, there are many channels that can be used to acquire and retain them. However, a winning digital marketing strategy is much more than utilising digital channels to reach potential customers. So, what makes a successful digital marketing strategy?

The MANCOSA skillME Digital Marketing: Crafting a Winning Strategy short learning programme (SLP) has been developed by industry experts to provide individuals with an understanding of digital marketing and digital marketing strategy. The programme develops the skills that are required in order to successfully produce a winning digital marketing strategy.

What You Will Learn

Understand marketing in the digital era
Analyse the different elements in a digital marketing strategy plan
Explore key tenets of contemporary digital marketing channels
Identify and understand digital target markets
Recognise how to use social media channels strategically

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Admission and user requirements

Additional benefits

Certification

Upon successful completion of this SLP, students will receive an automatically generated Certificate of Completion backed by MANCOSA and issued through blockchain.

Blockchain certificates, can be easily shared with your network and are easily verified by employers and recruitment agencies.

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Your Tutor

Ashley Foot

Ashley is currently the marketing manager for showtime media management, a digital media company, where she is responsible for the development of specialised TV, Radio & other digital media campaigns. She brings a youthful & dynamic perspective to digital marketing where she draws experience from her past work on campaigns for Ultra music festival SA, Disney on Ice, Monster Jam, Dynamo, The Illusionists, Queen of the Desert & more. Ashley has a BTech in the field of Marketing from the Cape Peninsula University of Technology.

FAQ's

What makes skillME different from other online learning platforms?

skillME stands out from other online learning platforms by its commitment to accessible and engaging education. With a wide range of courses that cater to diverse interests and skill levels, skillME offers a seamless and interactive learning experience, fostering a sense of community through collaboration tools and networking opportunities.

How does skillME compare to other platforms?

skillME distinguishes itself from other platforms through its dynamic and user-friendly learning environment. The platform provides a seamless interface, interactive features, and engaging multimedia content, making the learning experience enjoyable and effective. Additionally, skillME’s emphasis on community-building through discussion forums and networking opportunities sets it apart from other platforms.

Are the courses on skillME accredited or recognised?

The accreditation and recognition of courses on skillME may vary. While skillME prioritizes quality education, it is recommended to review the course details or contact the platform directly to determine the accreditation or recognition status of specific courses.

Can I access skillME courses on different devices?

Yes, skillME courses can be accessed on different devices. skillME’s online learning platform is designed to be accessible from anywhere and at any time. Whether you prefer learning on a computer, laptop, tablet, or smartphone, you can access skillME courses as long as you have an internet connection and a compatible device.

How can I get support if I have questions or issues during my learning journey?

If you have questions or encounter any issues during your learning journey on skillME, there are multiple avenues for support. skillME typically offers a support system that may include a help center, frequently asked questions (FAQs) section, or a dedicated support team. You can reach out to them through email (skillme@mancosa.co.za), live chat, or any other communication channels specified by the platform. They are available to assist you with any inquiries or concerns you may have throughout your learning experience.

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