,

Digital Marketing: Crafting a winning strategy

Digital Marketing: Crafting a winning strategy

  • 1 Day to complete (Self-paced)

  • Videos & Interactive Content​

  • Certificate upon completion

  • 100% Online

About this Course

Digital marketing, like every other industry, continues to evolve with the invention of new technologies. With more consumers available on digital platforms, there are many channels that can be used to acquire and retain them. However, a winning digital marketing strategy is much more than utilising digital channels to reach potential customers. So, what makes a successful digital marketing strategy?

The MANCOSA skillME Digital Marketing: Crafting a Winning Strategy short learning programme (SLP) has been developed by industry experts to provide individuals with an understanding of digital marketing and digital marketing strategy. The programme develops the skills that are required in order to successfully produce a winning digital marketing strategy.

What you will learn

  • Understand marketing in the digital era
  • Analyse the different elements in a digital marketing strategy plan
  • Explore key tenets of contemporary digital marketing channels
  • Identify and understand digital target markets
  • Recognise how to use social media channels strategically

Require Additional Information?

Connect with the skillME team or download the programme brochure.

Certification

Upon successful completion of this SLP, students will receive an automatically generated Certificate of Completion backed by MANCOSA and issued through blockchain.

Blockchain certificates, can be easily shared with your network and are easily verified by employers and recruitment agencies.

Reviews

Jaokim B

The institution provides the best online system.

Ayanda P

I cannot fault anything at this point I was helped and am very satisfied

Your tutor

Ashley Foot

Ashley is currently the marketing manager for showtime media management, a digital media company, where she is responsible for the development of specialised TV, Radio & other digital media campaigns. She brings a youthful & dynamic perspective to digital marketing where she draws experience from her past work on campaigns for Ultra music festival SA, Disney on Ice, Monster Jam, Dynamo, The Illusionists, Queen of the Desert & more. Ashley has a BTech in the field of Marketing from the Cape Peninsula University of Technology.