Digital Marketing: Crafting a Winning Strategy

Online Short Learning Programme


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About this programme

Digital marketing, like every other industry, continues to evolve with the invention of new technologies. With more consumers available on digital platforms, there are many channels that can be used to acquire and retain them. However, a winning digital marketing strategy is much more than utilising digital channels to reach potential customers. So, what makes a successful digital marketing strategy?

The MANCOSA skillME Digital Marketing: Crafting a Winning Strategy short learning programme (SLP) has been developed by industry experts to provide individuals with an understanding of digital marketing and digital marketing strategy. The programme develops the skills that are required in order to successfully produce a winning digital marketing strategy.

Take this programme to

  • Understand marketing in the digital era
  • Analyse the different elements in a digital marketing strategy plan
  • Explore key tenets of contemporary digital marketing channels
  • Identify and understand digital target markets
  • Recognise how to use social media channels strategically

Admission and user requirements

There are NO admission requirements for this short learning programme – simply #CLICKtoLEARN.

User requirements:

  • Own laptop or PC or tablet/mobile
  • Own internet connection
  • Approximately 1 GB of data

Additional benefits

  • High-impact microlearning programme developed by industry and academic experts
  • Mobile friendly and accessible
  • Interactive/ gamified content and assessments
  • Videos on demand

Blockchain Certificate


Upon successful completion of this SLP students will receive an automatically generated Certificate of Completion backed by MANCOSA and issued through blockchain.

Blockchain certificates, can be easily shared with your network and are easily verified by employers and recruitment agencies.

Exclusive access to MANCOSA Community. Expand your professional network and increase your employment opportunities.


Earn a microlearning, blockchain credential

Course Details

Digital Marketing: Crafting a Winning Strategy

Delivery: 100% Online

Duration: 3 hours

Admission requirements: None

Access: 24/7

Payment Options

Safe. Secure. Convenient Payment Options


Digital Marketing Brochure


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